Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
Long Beach Jerky Co. founded National Craft Jerky Day to honor all the small batch jerky makers. Smoke ‘em if you got ‘em: craft beer or spirits producers could suggest pairings and/or local favorites. Not for everyone, this is just one more example of creating an “event” to help engage your craft beverage customers, especially… Read More »Craft Jerky Day
Cyber Monday is an e-commerce term referring to the Monday following the Thanksgiving weekend. It is the second-biggest shopping day and the busiest day for online sales. The term Cyber Monday was coined in 2005 by Shop.org, the online arm of the National Retail Federation. Capture new sales: if your craft beverage is sold online,… Read More »Cyber Monday
Linked to Sailor Jerry Rum by way of a contest held in 2013 to recognize America’s favorite bartender. Bartender Appreciation Day aims to help customers recognize the service and varied skillset of their favorite local bartenders. Sail carefully: recognize your tasting room team only, not other establishments, so you’re not seen as providing something of… Read More »Bartender Day
#NationalRhubarbVodkaDay | A bit of a niche celebration whose roots originate in Casselton, North Dakota, at the Maple River Distillery. It’s not weird: if relevant, discuss the tartness rhubarb gives to alcohol.
