Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
Not to be confused with Tequila, which can only be produced from Blue or Weber Agave plants, Mezcal can be produced from upwards of 28 varieties of agave plants in Mexico. In the past, Mezcal was considered “the peasant’s version of Tequila,” but today its reputation has changed to that of a sophisticated drink and… Read More »Mezcal Day
Not an outwardly-marketable beverage holiday, consider emphasizing any nut character in your wine, beer or spirit. Bar snacks: where allowed, having single-serve bar snacks available is always a win. But today more than others is the day to call out nutty flavor in your beverage, and how it came to be.
In contrast to Sweetest Day, this is a celebration of all things sour – people or foods Pucker power: if you have sour beers, cocktails or other beverages, time to display them front-and-center on your social media channels. Consider themed drinks and discounts for new customers. Photo by Lisa Fotios from Pexels
#WorldPastaDay | Opportunity to promote beverage pairings, especially wines that will complement red and white sauces. Did you know: first celebrated by the International Pasta Organization in 1998, the event aims to maximize promotion of “an extraordinary, good, healthy, nutritious, accessible and sustainable food, a pillar of the Mediterranean Diet and recognized as an Intangible… Read More »World Pasta Day
#NationalPumpkinDay | The center of attention for decoration, food recipes, competitions and festivals this time of year. Consider: pumpkin-inspired food pairings and flavored beverages. But be sure to offer alternatives, because pumpkin flavor is not for everyone… Photo by Pixabay from Pexels
