Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
#GinAndTonic | Introduced by the army of the British East India Company in India in the 1700s as a means to sweeten the taste of tonics used to cure malaria, this highball cocktail is made with gin and water poured over ice with a lime wedge. Creative adaptation: at CraftGinClub.co.uk they feature 15 creative ways… Read More »International Gin and Tonic Day
Just a reminder for businesses to get to know their customers better. On Get to Know Your Customers Day, consider to-go promotions or a free event; guest bartenders (where allowed); or streaming a video/photo montage of customers. Photo by mentatdgt from Pexels
Fresh, sweet fruit soaked in brandy and sugar, used as a topping on pies, cake or ice cream. Consider dessert pairing or soaking the fruit in various alcoholic beverages to vary the result. There’s fruit in my glass: if you’re into it, share your favorite starter recipe for brandied fruit at home. Or serve up… Read More »Brandied Fruit Day
Not to be confused with Tequila, which can only be produced from Blue or Weber Agave plants, Mezcal can be produced from upwards of 28 varieties of agave plants in Mexico. In the past, Mezcal was considered “the peasant’s version of Tequila,” but today its reputation has changed to that of a sophisticated drink and… Read More »Mezcal Day
Not an outwardly-marketable beverage holiday, consider emphasizing any nut character in your wine, beer or spirit. Bar snacks: where allowed, having single-serve bar snacks available is always a win. But today more than others is the day to call out nutty flavor in your beverage, and how it came to be.
