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Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
No Beard Day
Market Your Craft 1929 Denver West Drive #1123, Golden, CO, United StatesOpportunity for bearded beverage producers to create engaging content around shaving their beards: for charity, on a bet, in preparation for Movember (growing a mustache/beard in support of issues facing men), etc.
International Gin and Tonic Day
Market Your Craft 1929 Denver West Drive #1123, Golden, CO, United States#GinAndTonic | Introduced by the army of the British East India Company in India in the 1700s as a means to sweeten the taste of tonics used to cure malaria, this highball cocktail is made with gin and water poured over ice with a lime wedge. Creative adaptation: at CraftGinClub.co.uk they feature 15 creative ways… Read More »International Gin and Tonic Day
Get to Know Your Customers Day
Market Your Craft 1929 Denver West Drive #1123, Golden, CO, United StatesJust a reminder for businesses to get to know their customers better. On Get to Know Your Customers Day, consider to-go promotions or a free event; guest bartenders (where allowed); or streaming a video/photo montage of customers. Photo by mentatdgt from Pexels
Brandied Fruit Day
Market Your Craft 1929 Denver West Drive #1123, Golden, CO, United StatesFresh, sweet fruit soaked in brandy and sugar, used as a topping on pies, cake or ice cream. Consider dessert pairing or soaking the fruit in various alcoholic beverages to vary the result. There’s fruit in my glass: if you’re into it, share your favorite starter recipe for brandied fruit at home. Or serve up… Read More »Brandied Fruit Day