Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
The word liqueur comes from the Latin liquifacere which means “to liquefy.” A liqueur is an alcoholic beverage made from a distilled spirit flavored with fruit, cream, herbs, spices, flowers or nuts and bottled with added sugar or other sweeteners. Serve it up: if your Tasting Room has a liquor license, consider a social contest… Read More »Liqueur Day
#NationalBossDay | Traditionally a day for employees to thank their bosses for being kind and fair throughout the year. NOTE: can be polarizing, post carefully. Consider discounts for work team events, or possibly renting out the private event space at your property for a celebration of all bosses from local businesses.
Opportunity for bearded beverage producers to create engaging content around shaving their beards: for charity, on a bet, in preparation for Movember (growing a mustache/beard in support of issues facing men), etc.
#GinAndTonic | Introduced by the army of the British East India Company in India in the 1700s as a means to sweeten the taste of tonics used to cure malaria, this highball cocktail is made with gin and water poured over ice with a lime wedge. Creative adaptation: at CraftGinClub.co.uk they feature 15 creative ways… Read More »International Gin and Tonic Day
