Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
#SweetestDay | Where observed, this “Hallmark Holiday” is a day to share romantic deeds or expressions. So sweet of you: consider dessert and beverage pairings, sales promotion, gift packaging, etc. This makes it easier for both the thoughtful planner or the last-minute, better-not-show-up-empty-handed shopper. Photo by Git Stephen Gitau from Pexels
The word liqueur comes from the Latin liquifacere which means “to liquefy.” A liqueur is an alcoholic beverage made from a distilled spirit flavored with fruit, cream, herbs, spices, flowers or nuts and bottled with added sugar or other sweeteners. Serve it up: if your Tasting Room has a liquor license, consider a social contest… Read More »Liqueur Day
#NationalBossDay | Traditionally a day for employees to thank their bosses for being kind and fair throughout the year. NOTE: can be polarizing, post carefully. Consider discounts for work team events, or possibly renting out the private event space at your property for a celebration of all bosses from local businesses.
Opportunity for bearded beverage producers to create engaging content around shaving their beards: for charity, on a bet, in preparation for Movember (growing a mustache/beard in support of issues facing men), etc.
