Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
Needs no explanation – beer and pizza are a classic combination in the U.S. You had me at ‘beer’: consider to-go specials help socially-distanced customers enjoy pizza at home with their families. Or perhaps bring in your favorite food truck or local pizza delivery partner for a thematic event. Photo by Mariana Silvestre from Pexels
#WorldMentalHealthDay | While this isn’t a marketable beverage holiday, if owners/producers have supported international efforts in the past, there’s an opportunity to help raise awareness of mental health issues and mobilize efforts in support. Use credibly only.
Where observed – officially celebrates the anniversary of Christopher Columbus’s arrival in the Americas on 10/12/1492. NOTE: there is a lot of political and other controversy surrounding this Federally-recognized holiday, so we recommend just posting holiday hours if different from normal.
Kind of like “Beer and Pizza Day,” only a little more focused Did you know: sausage is the second-most popular topping for a pizza, only slightly behind pepperoni. People in the know about these things say we consume around 24 lbs of pizza a year, and on any given day 13% of America is eating… Read More »Sausage Pizza Day
While we should celebrate farmers every day, today is a great opportunity to highlight local sourcing practices.
