Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
#NationalSmileDay | First began with Harvey Ball, a commercial artist from Massachusetts who designed the smiley face in 1963. A smile goes a long way: hard to offer discounts for… Read More »Smile Day
Fluffernutter is a sandwich made with peanut butter and marshmallow cream, usually served on white bread. Sweet, salty or savory: many brewers and distillers have tried to mimic the flavor… Read More »Fluffernutter Day
#PinotageDay | Celebrates the uniquely South African grape – merging Pinot Noir and Hermitage (Cinsaut) grapes. Consider: launch a contest on social media channels, asking fans and followers to capture… Read More »International Pinotage Day
Needs no explanation – beer and pizza are a classic combination in the U.S. You had me at ‘beer’: consider to-go specials help socially-distanced customers enjoy pizza at home with… Read More »Beer and Pizza Day
#WorldMentalHealthDay | While this isn’t a marketable beverage holiday, if owners/producers have supported international efforts in the past, there’s an opportunity to help raise awareness of mental health issues and… Read More »World Mental Health Day
