Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
George Washington Carver discovered over 300 practical uses for peanuts. Carver, a graduate of Iowa State University, found ways to use peanuts in shampoo, fuel, dyes, and flours. Nutty-liscious: if your beverage features peanut flavors, talk it up on social media and consider thematic samplers or pairings in the tasting room. Photo by shattha pilabut from Pexels
Celiac disease is an immune disease in which people can’t eat gluten for fear of damaging their small intestine. Options: highlight gluten-free choices. Photo by PhotoMIX Company from Pexels
Encourages us to celebrate Sober life and bring awareness to addiction. The entire day focuses on showing support for anyone living in sobriety. Pace yourself: today is not the time to promote high ABV beverages and anything having to do with overconsumption, as many Americans struggle with addiction every day. Photo by Jill Wellington from Pexels
Linguine is a type of pasta similar to fettuccine and trenette but elliptical in section rather than flat. Dish it out: pairings hinge on the sauce being served. Consider medium-bodied Reds with a tomato base; full-bodied Whites and light-bodied Reds with cheese and cream; light-bodied Whites with seafood and vegetable. Photo by Lisa Fotios from Pexels
The now internationally renowned campaign organization for ecological issues was originally founded by a group of 17 activists in Vancouver protesting against off shore nuclear testing in Alaska on this date in 1971. Earth-friendly: if you support environmental causes, highlight what they’re doing to promote a greener, more peaceful world. Don’t greenwash. Photo by Skitterphoto from Pexels
