Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
An opportunity to learn more about endangered species, preservation and conservation efforts around the world. Show your wild side: if your brewery, winery or distillery has a “mascot” or tells a brand story tied to nature, play this up on social media. Consider a contest for naming an upcoming product release, otherwise, don’t feed the… Read More »National Wildlife Day
The International Day of Charity was established with the objective of sensitizing and mobilizing people, NGOs, and stakeholders all around the world to help others through volunteer and philanthropic activities. Giving back: if you support a local charity, consider matching employee or customer donations (of time or money) or sharing a portion of proceeds from… Read More »International Day of Charity
Labor Day honors the American labor movement and the contributions that workers have made to the development, growth, endurance, strength, security, prosperity, productivity, laws, sustainability, persistence, structure, and well-being of the country. Holiday hours: make sure to let everyone know about any specials hours the week leading up to the Holiday. If you’re open, expect… Read More »Labor Day
On August 2, 2007, the US Senate declared September 2007 as "National Bourbon Heritage Month." The resolution calls for consumers who enjoy bourbon, or “America’s Native Spirit,” to do so responsibly and in moderation. It’s good to age: if your team uses bourbon barrels for aging, consider drink specials or calling out your barrel partners.
The United States derives its rich brewing history from beer-loving German immigrants during the mid-1800s. Some of those immigrants’ families’ names are as familiar today as they were a hundred years ago. Who doesn’t love beer: for breweries, consider pint specials and to-go promotions with good social support. For wineries and distilleries, celebrate the similarities… Read More »Beer Lover’s Day
