Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
On Father's Day, consider drink specials or a special food-pairing promotion; social contest celebrating dads out there. For the fathers who are interested in learning to brew, make wine or distill, consider partnering with a local homebrew store for discounted starter and recipe kits!
Juneteenth is an annual observance on June 19 to remember when Union soldiers enforced the Emancipation Proclamation and freed all remaining slaves in Texas on June 19, 1865. Respect: consider celebrating freedom and equal rights in the United States. Note: now is not the time to adopt a new position on a racially-sensitive, local or… Read More »Juneteenth
Did you know: the term milkshake was first used in print in 1885, representing an alcoholic drink made of cream, eggs and whiskey. In the early 1900’s it became the non-alcoholic, ice cream drink we know today. Craft brewers have made popular the “milkshake beer” style – for example a milkshake IPA – by increasing… Read More »Vanilla Milkshake Day
Occurs twice a year, once in each hemisphere, when one of the Earth’s poles has its maximum tilt toward the Sun. Summer Solstice is when the Sun reaches its highest position in the sky, resulting in the longest period of daylight. Consider special hours of operation or a music event to celebrate the official start… Read More »Summer Solstice
An Italian red wine grape known to produce slightly sparkling wines designed to be drunk young. Did you know: during the 1970s and 1980s sweet Lambrusco was the biggest selling import wine in the U.S.
