Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
#Rosé #RoséDay #RoséAllDay | Rosé is a type of wine that incorporates some color from grape skins, but not enough to be considered a red. Did you know: Rosé may be the oldest type of wine because the process of fermenting with the skins is the most straightforward for winemakers?
Gin is one of the broadest categories of distilled spirits, deriving its predominant flavor from juniper berries. On Gin Day, if you’re a distillery that produces Gin, offer education with a special tasting or sampler tray or thematic drink promotions.
On Peanut Butter Cookie Day, consider pairing tasters of your craft beer, wine or whiskey with peanut butter cookies as a promotion; or partner with a local bakery to offer a pre-order, special dessert event.
Commemorates adoption of the U.S. flag on June 14, 1777. Did you know: 17-year-old Robert Heft of Ohio designed the 50-star American flag – one of 1,500+ designs submitted to President Dwight D. Eisenhower. On Flag Day, consider drink specials that reflect the red, white and blue colors of the U.S. Flag.
#Bourbon #BourbonDay #AmericasNativeSpirit | In 1964 a Congressional Resolution designated Bourbon as America’s native spirit. To be legally considered a Bourbon, it must be 51% corn, stored in new charred oak barrels, distilled at no more than 160 proof and barreled at 125 proof.
