First recognized by the United Nations in 1974, World Environment Day encourages awareness and action for the protection of our environment, including marine pollution, human overpopulation, global warming, sustainable consumption and wildlife crime. Consider discounts for patrons that share your approach to the environment, i.e. cyclists, reusable or biodegradable packaging/containers, rideshares or public transportation.

Moonshine was originally a slang term for high-proof, distilled spirits produced without government authorization. Moonshine Day celebrates the historical roots, legend and lore leading to the modern-day, legal distilling business. Consider promotions, special drinks or themed events if you offer a commercial whiskey labeled as “moonshine.”

On Best Friends Day, consider promoting drink specials for bringing your best friend to your favorite tasting room; or a social contest asking fans/followers to submit a photo of best friends enjoying your beer, wine or whiskey.

“Name your poison” is a stereotypical phrase used by bartenders to ask a patron what they would like to drink. On Name Your Poison Day, let bartenders have fun with it, dressing up in costumes of different eras to further draw attention to the bartender’s role in this social setting.

Any tea that has been chilled or cooled, typically sweetened with sugar, syrup and/or apple slices. Did you know: teas brewed using the traditional hot method can be chilled for use in a cold cocktail with Bourbon, Cognac, Gin, Irish Whiskey and other styles of alcohol. Perfect for Iced Tea Day.