Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
On Trails Day, events throughout the United States help promote awareness of the wide variety of services the trail systems offer. Consider drink specials for customers or a trail cleanup day for your team if outdoor and environmental activities are part of your brand messaging.
Excellent as a snack on its own, cheese is also a perfect ingredient in pasta, soups, soufflé and many similar recipes. Cheese plate, anyone: consider cheese and beer, wine or whiskey pairings for a mini tasting event.
First recognized by the United Nations in 1974, World Environment Day encourages awareness and action for the protection of our environment, including marine pollution, human overpopulation, global warming, sustainable consumption and wildlife crime. Consider discounts for patrons that share your approach to the environment, i.e. cyclists, reusable or biodegradable packaging/containers, rideshares or public transportation.
Moonshine was originally a slang term for high-proof, distilled spirits produced without government authorization. Moonshine Day celebrates the historical roots, legend and lore leading to the modern-day, legal distilling business. Consider promotions, special drinks or themed events if you offer a commercial whiskey labeled as “moonshine.”
On Best Friends Day, consider promoting drink specials for bringing your best friend to your favorite tasting room; or a social contest asking fans/followers to submit a photo of best friends enjoying your beer, wine or whiskey.
