Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
The Apple Cider Day aims to generate publicity for the wide variety and characteristics of apple cider, to whet people’s appetite for apple cider, to provide information about apple cider and its meaning for nature conservation and to be a festival for the numerous apple cider lovers. Perfect pearing: if your brewery, winery, distillery or… Read More »World Cider Day
#CognacDay | Cognac is a variety of brandy named after the commune of Cognac, France, the production of which falls under French appellation d’origine contrôlée (methods and naming required to meet certain legal requirements). On Cognac Day, consider pairing chocolates; cheeses; smoked duck or foie gras; glazed pork or sweet pork belly; sushi; and mushrooms.… Read More »Cognac Day
#NationalBubblyDay | “Bubbly” is often the term used generically for sparkling wine. On Bubble Day, consider a pairing of shrimp or smoked salmon with Champagne; brie and prosciutto with Rosé; Manchego cheese, olives and almonds with Spanish Cava; cheesecake with raspberries and Moscato d’Asti; and Asian fare or sushi with Prosecco.
On Trails Day, events throughout the United States help promote awareness of the wide variety of services the trail systems offer. Consider drink specials for customers or a trail cleanup day for your team if outdoor and environmental activities are part of your brand messaging.
Excellent as a snack on its own, cheese is also a perfect ingredient in pasta, soups, soufflé and many similar recipes. Cheese plate, anyone: consider cheese and beer, wine or whiskey pairings for a mini tasting event.
