Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
A type of baked pastry made from dough that is commonly shaped into a knot. The traditional pretzel shape is a distinctive symmetrical form, with the ends of a long strip of dough intertwined and then twisted back onto itself in a particular way (a pretzel loop). On Pretzel Day, pair an old world Pinot… Read More »Pretzel Day
Prime rib is an extremely tender, unbelievably juicy cut of beef with a bold flavor that needs no dressing up. On Prime Rib Day, pair a younger or more tannic Barbera or Cabernet-based wine; a Pale Ale or Rye beer; or a full-bodied Scotch, a sherried Scotch or a light Whiskey. Photo by Cafe Delites
Recognized annually as a day for children to learn what it takes to run a business in a fun and constructive way. Open a lemonade stand: if you have cocktails or mixed drinks with lemonade as a base, consider drink specials. Note: don’t mix alcohol promotion in with children’s messaging. Photo by DESIGNbyJA from Pexels
Orange juice is America’s favorite breakfast drink. Orange you glad: recommend orange juice cocktails, mimosas, punch, shooters and mocktails. Photo by Markus Spiske from Pexels
#MayThe4thBeWithYou | The unofficial holiday celebrating the Star Wars franchise. Drink responsibly, you will: consider themed drink promotions; costume parties. Photo by Craig Adderley from Pexels
