Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
#EarthDay | An annual event celebrated around the world to demonstrate support for environmental protection. First celebrated in 1970, it now includes events coordinated globally by the Earth Day Network in more than 193 countries. On Earth Day, consider organizing a clean-up event for your employees; installing a temporary gallery for local artists; promoting refillable… Read More »Earth Day
On this day in 1516, the "German Beer Purity Law" or "Reinheitsgebot" came into force. Did you know: it’s actually the oldest food law anywhere in the world, and to this day it decrees that German beer can only contain 3 ingredients: water, hops and barley. On German Beer Day, consider promoting drink specials for… Read More »German Beer Day
A type of baked pastry made from dough that is commonly shaped into a knot. The traditional pretzel shape is a distinctive symmetrical form, with the ends of a long strip of dough intertwined and then twisted back onto itself in a particular way (a pretzel loop). On Pretzel Day, pair an old world Pinot… Read More »Pretzel Day
Prime rib is an extremely tender, unbelievably juicy cut of beef with a bold flavor that needs no dressing up. On Prime Rib Day, pair a younger or more tannic Barbera or Cabernet-based wine; a Pale Ale or Rye beer; or a full-bodied Scotch, a sherried Scotch or a light Whiskey. Photo by Cafe Delites
Recognized annually as a day for children to learn what it takes to run a business in a fun and constructive way. Open a lemonade stand: if you have cocktails or mixed drinks with lemonade as a base, consider drink specials. Note: don’t mix alcohol promotion in with children’s messaging. Photo by DESIGNbyJA from Pexels
