The third U.S. President, Jefferson learned to brew after his presidency. Using locally grown hops and malts purchased from his neighbor—and studying “The Theory and Practice of Brewing,” written by Englishman Michael Combrune in 1804—Jefferson bottled his first batch of beer at his Monticello estate in 1812. On Thomas Jefferson's birthday, consider thematic beer promotions… Read More »Thomas Jefferson’s Birthday

The pecan is a species of hickory native to northern Mexico and the southern United States in the region of the Mississippi River. Did you know: Mexico produces nearly half of the world total. On Pecan Day, consider drink promotions for any pecan-flavored drinks, or pecan pie pairing events. Photo by Nuts.com

Crayfish are freshwater crustaceans resembling small lobsters. They are also known as crawfish, crawdads, freshwater lobsters, mountain lobsters, mudbugs, or yabbies. They breathe through feather-like gills. On Crawfish Day, pair off-dry Rieslings; Pilsners or IPAs; or perhaps host a Louisiana-themed food truck or crawfish boil. Photo by The Spruce Eats

Haiku is a very short form of Japanese poetry in three phrases or syllables of 5, 7, and 5. On Haiku Day, perhaps feature wine, beer or whiskey haiku submitted by your waitstaff or customers; or feature a local Japanese food truck and beverage pairing event. Note: haiku is an important part of Japanese language… Read More »Haiku Day

#WorldMalbecDay | Malbec is a purple grape variety used in making red wine. The grapes tend to have an inky dark color and robust tannins, and are known as one of the six grapes allowed in the blend of red Bordeaux wine. Consider promoting Malbec wines for sale the week of Malbec Day, with social… Read More »Malbec Day