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Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.

Tartan Day

Market Your Craft 1929 Denver West Drive #1123, Golden, CO, United States

Tartan Day is a North American celebration of Scottish heritage on April 6, the date on which the Declaration of Arbroath was signed in 1320. On Tartan Day, consider promotion of Scottish whiskies, beers and themed cocktails.

World Health Day

Market Your Craft 1929 Denver West Drive #1123, Golden, CO, United States

#WorldHealthDay | The World Health Organization (WHO) picks an area of medicine to promote on World Health Day. This year highlights the vital role played by nurses and midwives in providing health care around the world and calls for strengthening the workforce. On World Health Day, consider promoting specials where allowed in honor of nurses… Read More »World Health Day

Beer Day

Market Your Craft 1929 Denver West Drive #1123, Golden, CO, United States

The day that the Cullen–Harrison Act was enacted after having been signed into law by President Franklin D. Roosevelt on March 22, 1933. This led to the Eighteenth Amendment being repealed on December 5, 1933, with ratification of the Twenty-first Amendment to the U.S. Constitution. On Beer Day, consider beer specials and thematic events, perhaps… Read More »Beer Day

Alcohol Screening Day

Market Your Craft 1929 Denver West Drive #1123, Golden, CO, United States

National Alcohol Screening Day (NASD) is an outreach, education, and screening initiative that raises awareness about harmful and dependent drinking behaviors and connects individuals who are at risk with treatment options. NASD is held annually on Thursday of the first full week of April. On National Alcohol Screening Day, consider promoting public or rideshare transportation… Read More »Alcohol Screening Day

Burrito Day

Market Your Craft 1929 Denver West Drive #1123, Golden, CO, United States

A burrito is a dish in Mexican and Tex-Mex cuisine consisting of a flour tortilla wrapped into a sealed cylindrical shape around ingredients like chicken, beef, pork, rice, cooked beans, vegetables and others. En Fuego: sparkling wine or Pinot Grigio; American Pale Ale; or rye whiskey or a classic Old-Fashioned cocktail. Photo by Pixabay from Pexels