Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
#EarthHour | Organized by the World Wildlife Fund, Earth Hour is a global grassroots movement uniting people to take action on environmental issues and protect the planet. Engaging a massive mainstream community, Earth Hour was famously started as a lights-out event in Sydney, Australia in 2007. Consider: thematic drink promotions; special hours or events; or… Read More »Earth Hour Day
Michael Jackson was an English writer and journalist. He was the author of many influential books about beer and whisky. Consider: post a message out of respect to the work he accomplished to promote the craft beverage industry. Photo from c/o hops
Whether first introduced in 2008 or 2009 (at the Whiskey Day Festival in the northern Netherlands), the day celebrates whiskies from around the world on Michael Jackson’s birthday. The movement is intended to promote sharing your love of whisk(e)y with others. Consider: for bars serving whiskey, drink specials to commemorate the day; otherwise raise a… Read More »International Whiskey Day
#AprilFools | Not a public holiday, it’s custom to play practical jokes and hoaxes on April 1 each year. No foolin’: giving customers or fans a lighthearted reprieve from current local, state and world news. Note: do NOT tie any joking or messaging directly to the COVID19 pandemic, as this will be seen in poor… Read More »April Fools’ Day
Sourdough bread is made using wild yeast, which requires a little more time and coaxing than commercial yeast – often multiple days. Did you know: discuss what makes the bread “sour” – lactobacillus and acetobacillus – and compare to brewing sour beer; or pair with a Riesling, Pinot Gris, Cabernet Sauvignon, Chianti or Merlot. Photo… Read More »Sourdough Bread Day
