Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
Aztecs and Incas are thought to have made a peanut “paste” around 1000 BC but wasn’t widely used until the 20th century. A delicious how-to: share your secret on how to infuse peanut butter flavor into beer and whiskey (more relevant as a pairing with wine, kombucha and other beverages).
Simply put: the recipe for a delicious, boozy treat: combine 1 cup freshly brewed hot coffee, 1 tablespoon brown sugar, 1.5 ounces Irish whiskey and heavy cream (whipped slightly). Photo by Jill Wellington from Pexels
#BurnsNight | A Scottish poet and lyricist, widely regarded as the national poet of Scotland and the pioneer of the romantic movement. Did you know: his poem (and song) “Ault Lang Syne” is often sung on New Year’s Eve/Hogmanay; a traditional “Burns Supper” includes haggis, Scotch whisky and the recitation of Burn’s poetry. Photo by Moussa… Read More »Robert Burns Night
A marketing “holiday” to help us to keep our resolutions for better health by drinking a green, or vegetable juice. Time to cleanse: promote your low-cal or non-alcoholic options; green tea kombucha. Photo by Toni Cuenca from Pexels
Wouldn’t that be nice: suggest a date night at the tasting room, with drink specials and entertainment geared towards couples generically (hard to police relationships). Photo by Ketut Subiyanto from Pexels
