Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
The earliest use of the term bootlegger was during the 1880s in the Midwest when one would conceal flasks of liquor in their boot tops when going to trade with Native Americans. Similarly, rum-runners and moonshiners illegally transported high-proof alcohol during Prohibition to satisfy demand. We don’t have to hide it: promote your to-go packaging,… Read More »Bootlegger’s Day
A mixed drink containing rum, butter, hot water or cider, sweetener and spices (typically cinnamon, nutmeg, and cloves), hot buttered rum is especially favored during the fall and winter months and is sometimes associated with the holiday season. Baby it’s cold outside: share your favorite recipe or cold-weather alternative. Photo by Hasan Albari from Pexels
Just a reminder for businesses to get to know their customers better. On Get to Know Your Customers Day, consider to-go promotions or a free event; guest bartenders (where allowed); or streaming a video/photo montage of customers. Photo by mentatdgt from Pexels
An American nuclear engineer, brewer and author, Charlie Papazian founded the Association of Brewers and the American Homebrewers Association as well as the Great American Beer Festival, World Beer Cup and Zymurgy Magazine. He is also said to have created National Pie Day to celebrate his birthday, which has been sponsored by the American Pie… Read More »Charlie Papazian’s Birthday
