Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
#NationalBoochDay | Kombucha is a fermented, sometimes alcoholic, lightly effervescent, sweetened black or green tea drink commonly consumed for its supposed health benefits. Something to consider: many kombucha brands post to this #hashtag, often competing on ingredients and claims/benefits. Take a look at positioning your kombucha as a lifestyle brand, celebrating the day in a… Read More »Booch Day
A smooth, cold-fermented and cold-lagered beer brewed with lager yeast. Because of its alcoholic strength, it may include complex flavors and/or lager fruitiness such as berries, grapes and plums (but not banana). Perfect pairing: smoked or grilled red meats, sweet potatoes and creamy desserts. Photo by Helena Lopes from Pexels
The Eighteenth Amendment of the Constitution established the prohibition of “intoxicating liquors” in the United States. This was the product of decades of efforts by the temperance movement which held that a ban on the sale of alcohol would address/improve poverty and other societal issues. Raise a toast: consider posting a responsible drinking message; or… Read More »18th Amendment Day
The earliest use of the term bootlegger was during the 1880s in the Midwest when one would conceal flasks of liquor in their boot tops when going to trade with Native Americans. Similarly, rum-runners and moonshiners illegally transported high-proof alcohol during Prohibition to satisfy demand. We don’t have to hide it: promote your to-go packaging,… Read More »Bootlegger’s Day
A mixed drink containing rum, butter, hot water or cider, sweetener and spices (typically cinnamon, nutmeg, and cloves), hot buttered rum is especially favored during the fall and winter months and is sometimes associated with the holiday season. Baby it’s cold outside: share your favorite recipe or cold-weather alternative. Photo by Hasan Albari from Pexels
