Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
Encourages people to share creativity with someone in return for their ideas. Collaboration, anyone: promote any partnerships you have locally and within the industry, supporting the idea that the craft beverage industry is better because of community. Photo by Pixabay from Pexels
If you sell canned cocktails, celebrating the day is a no-brainer. But be careful – don’t over-message high ABV or use descriptors like “crushable,” or “portable.” You never want to imply anything related to overconsumption! Photo by Karolina Grabowska from Pexels
In the United States, Patriot Day occurs on September 11 of each year in memory of the people killed in the September 11 attacks of the year 2001. Respect: if your brewery, winery or distillery has an ongoing alignment with First Responders or the Services, consider a discount for those with valid ID.
George Washington Carver discovered over 300 practical uses for peanuts. Carver, a graduate of Iowa State University, found ways to use peanuts in shampoo, fuel, dyes, and flours. Nutty-liscious: if your beverage features peanut flavors, talk it up on social media and consider thematic samplers or pairings in the tasting room. Photo by shattha pilabut from Pexels
Celiac disease is an immune disease in which people can’t eat gluten for fear of damaging their small intestine. Options: highlight gluten-free choices. Photo by PhotoMIX Company from Pexels
