The International Day of Charity was established with the objective of sensitizing and mobilizing people, NGOs, and stakeholders all around the world to help others through volunteer and philanthropic activities. Giving back: if you support a local charity, consider matching employee or customer donations (of time or money) or sharing a portion of proceeds from… Read More »International Day of Charity

Labor Day honors the American labor movement and the contributions that workers have made to the development, growth, endurance, strength, security, prosperity, productivity, laws, sustainability, persistence, structure, and well-being of the country. Holiday hours: make sure to let everyone know about any specials hours the week leading up to the Holiday. If you’re open, expect… Read More »Labor Day

The United States derives its rich brewing history from beer-loving German immigrants during the mid-1800s. Some of those immigrants’ families’ names are as familiar today as they were a hundred years ago. Who doesn’t love beer: for breweries, consider pint specials and to-go promotions with good social support. For wineries and distilleries, celebrate the similarities… Read More »Beer Lover’s Day

Encourages people to share creativity with someone in return for their ideas. Collaboration, anyone: promote any partnerships you have locally and within the industry, supporting the idea that the craft beverage industry is better because of community. Photo by Pixabay from Pexels

If you sell canned cocktails, celebrating the day is a no-brainer. But be careful – don’t over-message high ABV or use descriptors like “crushable,” or “portable.” You never want to imply anything related to overconsumption! Photo by Karolina Grabowska from Pexels