Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
An opportunity to learn more about endangered species, preservation and conservation efforts around the world. Show your wild side: if your brewery, winery or distillery has a “mascot” or tells a brand story tied to nature, play this up on social media. Consider a contest for naming an upcoming product release, otherwise, don’t feed the… Read More »National Wildlife Day
Tailgating does center around the sport of football. While football has its roots in the game of rugby, it is generally accepted that the first football game in United States history was on November 6, 1869, between Rutgers and Princeton Universities. Fans arrived early to enjoy each other’s company and some food. Socially-distanced pre-game: while… Read More »Tailgating Day
On World Beard Day, it is customary for the bearded members of a family to relax and partake in no jobs or chores. The beardless members of the family traditionally show their support by waiting on the bearded hand and foot. World Beard Day is all about promoting and elevating the global status of the… Read More »World Beard Day
The International Day of Charity was established with the objective of sensitizing and mobilizing people, NGOs, and stakeholders all around the world to help others through volunteer and philanthropic activities. Giving back: if you support a local charity, consider matching employee or customer donations (of time or money) or sharing a portion of proceeds from… Read More »International Day of Charity
Labor Day honors the American labor movement and the contributions that workers have made to the development, growth, endurance, strength, security, prosperity, productivity, laws, sustainability, persistence, structure, and well-being of the country. Holiday hours: make sure to let everyone know about any specials hours the week leading up to the Holiday. If you’re open, expect… Read More »Labor Day
