Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
Although there’s some controversy around whether the founders were German or Dutch, nonetheless Germantown was founded on October 6, 1683. It was first recognized in 1983 by President Ronald Reagan, honoring the 300th anniversary of German immigration and culture to the United States. Prost! While Oktoberfest is in-the-books, the spirit still remains (and likely quite… Read More »German-American Day
Fluffernutter is a sandwich made with peanut butter and marshmallow cream, usually served on white bread. Sweet, salty or savory: many brewers and distillers have tried to mimic the flavor of a fluffernutter in their beverages. If you’re one of those creative types, now is the day to call out your creation on all your… Read More »Fluffernutter Day
Needs no explanation – beer and pizza are a classic combination in the U.S. You had me at ‘beer’: consider to-go specials help socially-distanced customers enjoy pizza at home with their families. Or perhaps bring in your favorite food truck or local pizza delivery partner for a thematic event. Photo by Mariana Silvestre from Pexels
#WorldMentalHealthDay | While this isn’t a marketable beverage holiday, if owners/producers have supported international efforts in the past, there’s an opportunity to help raise awareness of mental health issues and mobilize efforts in support. Use credibly only.
#PinotageDay | Celebrates the uniquely South African grape – merging Pinot Noir and Hermitage (Cinsaut) grapes. Consider: launch a contest on social media channels, asking fans and followers to capture how they enjoy their Pinotage (keep it classy).
