Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.

Bootlegger’s Day

Bootlegger’s Day

Market Your Craft 1929 Denver West Drive #1123, Golden, CO, United States

The earliest use of the term bootlegger was during the 1880s in the Midwest when one would conceal flasks of liquor in their boot tops when going to trade with […]

Hot Buttered Rum Day

Hot Buttered Rum Day

Market Your Craft 1929 Denver West Drive #1123, Golden, CO, United States

A mixed drink containing rum, butter, hot water or cider, sweetener and spices (typically cinnamon, nutmeg, and cloves), hot buttered rum is especially favored during the fall and winter months […]

Charlie Papazian’s Birthday

Market Your Craft 1929 Denver West Drive #1123, Golden, CO, United States

An American nuclear engineer, brewer and author, Charlie Papazian founded the Association of Brewers and the American Homebrewers Association as well as the Great American Beer Festival, World Beer Cup […]

Beer Can Appreciation Day

Market Your Craft 1929 Denver West Drive #1123, Golden, CO, United States

Cans are used across all craft beverage businesses, from beer to wine to premixed cocktails, kombucha and others. Crushable: share a quick history of canned beverages and current statistics versus […]

Peanut Butter Day

Peanut Butter Day

Market Your Craft 1929 Denver West Drive #1123, Golden, CO, United States

Aztecs and Incas are thought to have made a peanut “paste” around 1000 BC but wasn’t widely used until the 20th century. A delicious how-to: share your secret on how […]