Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.

American Beer Day

Market Your Craft 1929 Denver West Drive #1123, Golden, CO, United States

#CraftBeer, #DrinkLocal | An opportunity to promote the American craft beer industry and the over 8,000 breweries nationwide. As a brewery: it’s tough when craft beer is only ~25% of […]

Chocolate Day

Chocolate Day

Market Your Craft 1929 Denver West Drive #1123, Golden, CO, United States

#NationalChocolateDay | Consider promoting dessert pairings and chocolate-flavored beverages.

Oatmeal Day

Oatmeal Day

Market Your Craft 1929 Denver West Drive #1123, Golden, CO, United States

Primarily geared towards the breakfast food, but as marketers we can stretch it to include craft brewers. Promote: innovations around Oatmeal Stouts and styles with heavily-oated mash bills. Photo by Mike from Pexels

Halloween

Halloween

Market Your Craft 1929 Denver West Drive #1123, Golden, CO, United States

You may have special events around Halloween which can be promoted via social, in addition to special releases. NOTE: be careful not to post anything that could be misconstrued as […]

Caramel Apple Day

Market Your Craft 1929 Denver West Drive #1123, Golden, CO, United States

#CaramelApple | Consider promoting seasonal/Fall beverages, especially apple and caramel flavors. NOTE: similar to any Halloween posts, be sure of your audience. Photo by Affy Tapple