Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
#NationalDogDay | Who doesn’t like a dog?! Well, turns out that while a dog may be “man’s best friend,” not everyone appreciates Spot or Fido walking around loose in your tasting room. If you have the space/capacity for dogs normally, consider going above-and-beyond today to make the pooches feel special, including water dishes, treats and… Read More »Dog Day
On Red Wine Day, enjoy a glass of your favorite Cabernet Franc, Merlot, Zinfandel or any of the 8 major types of red wine. Decant this: the actual color of the wine can range from intense violet, typical of young wines, through to brick red for mature wines and brown for older red wines. Photo… Read More »Red Wine Day
Toasted Marshmallow Day, an “unofficial” national holiday is sponsored by the National Confectioners Association. From Wikipedia: “Marshmallow is a type of confectionery that is typically made from sugar, water and gelatin whipped to a squishy consistency.” Yep, that pretty much sums it up! Sweet deliciousness: a local brewery did a pie-beer tasting around Thanksgiving and… Read More »Toasted Marshmallow Day
The Chianti region of central Tuscany, Italy, produces some of the country’s most celebrated wines. Did you know: “Chianti” is not a grape varietal – for a wine to have the name Chianti it must be produced with at least 80% Sangiovese grapes.
An opportunity to learn more about endangered species, preservation and conservation efforts around the world. Show your wild side: if your brewery, winery or distillery has a “mascot” or tells a brand story tied to nature, play this up on social media. Consider a contest for naming an upcoming product release, otherwise, don’t feed the… Read More »National Wildlife Day
