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Advertising without super-sized budgets
If a majority of Americans are still working from home…do they technically have to call off this morning for celebrating too much yesterday 😉 In any normal year, “Super Sick Monday” is one of the biggest days to skip work. Many of us watched The Big Game – a phrase used by non-sponsors in all
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Inauguration day and beverage storytelling
Did you make the connection between craft beverage and the inauguration message yesterday? Wait, what? How does the swearing in of our 46th President relate to my business? This is not about politics – it’s about the perfect storytelling framework Joe Biden (and his speech writers) followed, and what we can all learn from it.
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Dry January marketing tactics
At the end of 2020 it was estimated that 23% of U.S. adults who drink were planning to participate in Dry January – a movement to reduce or eliminate alcohol intake for the month. This marks a noticeable increase from last January, when only 16% were expected to participate (Ballard, 2021). How have you chosen
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A look back on 2020
We wanted to take a moment to thank you and the craft beverage community for your support in 2020. From speaking opportunities to client engagements, we were fortunate to share with hundreds of craft beverage professionals the tools proven to help drive traffic, build engagement and capture new sales. We’re extremely proud of the work
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Holiday messaging during COVID-19
What’s the last message you sent to your customers? Will they remember you for sharing Season’s Greetings or prompting them to buy now? For a video that makes them chuckle or stresses shipping deadlines? For a personal message from the owners or to-go, bundled, discounted and free-with-purchase offers? The answer is obvious: they’ll remember the
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Social shortfall during COVID
If your craft beverage brand is experiencing less engagement from social posts in the past month, you’re not alone. Why the sudden decrease in likes, comments and shares, despite everyone’s best efforts to build momentum heading into winter? Basically, craft beverage drinkers are bored after 8 months of similar content. They don’t want to see
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Homepage refresh for a COVID winter
Is your website attracting new customers, or turning them away? With craft beverage producers threatened by further capacity reductions and shutdowns throughout the winter, it’s critical to show what you’re doing to keep drinkers entertained and safe. A homepage refresh will help drive traffic and boost online sales where allowed. In this post we share
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What do you stand for?
During political contests, candidates are often evaluated according to their character, experience, policy and leadership. Personality can also be a factor – are they likeable or not? Do they solve a current problem facing voters? Are they fit to represent the ideas and values of their constituents on a bigger stage? In essence, do you
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Focus on Halloween entertainment
With COVID-19 cases surging in many states and politics heating up, the real world is scary enough this fall without ghosts and goblins. We need a break from it all, but “normal” still seems far off. Which is why the team at Market Your Craft searched for ways to help craft beverage drinkers have a