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Is your Email Stuck in 2019?
Last week Market Your Craft participated in a panel hosted by Craft Beer Professionals called “Rapid Fire Marketing.” Businesses asked about social, short-form video, attracting out-of-town guests and a bunch […]
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Is your Craft Beverage Recession-Proof?
Everyone from Wall Street to Main Street is talking about recession. It’s impossible to go a day without seeing a new survey or prediction in your newsfeed. And politicians on […]
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50+ Signs it’s Time for a Website Redesign
What is the life expectancy of a website? One year? Five years? Brands often refresh their websites every 2-3 years. We got the hint and recently redesigned marketyourcraft.com after two […]
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Best Practices for Humanizing your Brand
Consider this an invitation to grab a cold beverage and meet up online for the Craft Beer Professionals Spring Virtual Conference! We had such great response following the article titled, […]
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Welcoming Out-Of-Town Guests
What images come to mind if someone were to ask, “you’re not from around here, are you?” A Wild West saloon? A local dive bar? A scene from Indiana Jones? […]
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4 Valuable Lessons Learned from a Super Bowl Ad
Did you snap the QR code bouncing around the TV screen during the Super Bowl? Was the 60-second spot long enough for you to pull out your phone, position yourself […]
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Will Craft Beverage Survive the Robot Invasion
Is anyone else nervous about at-home beverage tech replacing visits to tasting rooms? Recent press about Cana Technology and their $30M capital raise to produce the world’s first Molecular Beverage […]
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Does Trivia Drive Customer Traffic
Traditionally January can be a slow month for tasting rooms. For some drinkers, excessive spending and entertainment during the Holidays are to blame. Then there’s winter weather causing more people […]
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Use These Insights to Help Plan for Growth
Happy New Year to you your team! At Market Your Craft, we’re thankful for the opportunity to provide a service to the beverage industry and the connections we’ve made as […]