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Online festival participation
Is your craft beverage brand planning to participate in an online festival this summer? With many organizers making the call to cancel in-person attendance due to coronavirus, we’ve prepared a simple checklist for brands looking to quickly pivot to a virtual event strategy. Summer festivals are a major source of revenue for industry associations and
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Google Home virtual tastings
As we enter month three of the lockdown, you may be wondering how to keep your craft beverage customer engaged. We came across some low-hanging fruit last week worth sharing: virtual tastings on your smart device. Let’s look at how your brand can use Google Home to attract new customers. We saw on WineBusiness.com that
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Coronavirus and continuing engagement
By this time you’ve undoubtedly explored all options for retail and online sales; dialed-in messaging on social; decided on appropriate frontline support; and even tested video events and tastings. So what’s left for your brand to support customers, fans and followers? Today we share some creative thinking from craft beverage brands who are embracing the
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Coronavirus and frontline support
So many craft beverage brands have stepped up their support of community action to help combat the coronavirus. Companies big and small are doing what they can to provide medical personnel and those in essential businesses with some relief, whether a meal or a discount or some type of service. It’s a great feeling to
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Coronavirus and video content
Over the last week we’ve walked a number of craft beverage brands through store options to help quickly enable to-go, curbside and local delivery orders online. Owners and managers told us during our complimentary video conferences that online ordering was only part of the marketing challenge. They wanted to know what they can do with
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COVID-19 messaging guidance
At this point your craft beverage brand is facing tough business decisions on how to address the coronavirus disease 2019 (COVID-19) to keep customers and employees safe. Some of these decisions are being made for us, such as state-to-state direction on large gatherings and public spaces. Other decisions, like how and when to message visitors
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How remarkable is your brand story?
Would you say your craft beverage is extraordinary? Or the tasting room experience is outstanding? Or perhaps the facility that houses all of the above is striking? Basically, do you find your brand story to be remarkable? Would new customers agree? What about those who have yet to step foot in your tasting room? Have
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6 tweaks for mobile discoverability
Is your website driving traffic to your tasting room…or turning visitors away? Many craft beverage brands miss opportunities to recruit customers because their website – and more specifically their mobile web – isn’t inviting enough to attract someone new. Read on for 6 website tweaks that will improve your business’s mobile discoverability. is a website
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Start with why for your craft beverage
The gap is widening between what craft beverage brands PRODUCE and what customers WANT. The result is a radical power shift in favor of the customer being more selective. Need proof? Ask yourself what percentage of the monthly tasting room traffic for your business is first-time versus repeat customers? If you’re hovering around 75% new