Tag: Plan

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Is your Craft Beverage Recession-Proof?

Everyone from Wall Street to Main Street is talking about recession. It’s impossible to go a day without seeing a new survey or prediction in your newsfeed. And politicians on […]

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Experts in craft beverage marketing

Maybe your cousin’s friend built the website. Your son or daughter runs the social channels. And you take your turn behind the bar slinging drinks when you are short-staffed. If […]

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Festival economics: is sponsorship worth it?

Your decision to sponsor a festival could represent the single biggest marketing expense this year. How do you decide upfront if it’s worth it to participate? And track performance versus […]

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Practical marketing plans for craft beverage

The team at Market Your Craft recently met with a craft beer client and made the recommendation they scale back their marketing scope to focus solely on product quality, innovation […]

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The State of Craft Beverage

From time to time, the team at Market Your Craft finds an example of a craft beverage producer with a unique opportunity to tell their story. With approval from the […]

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Brand marketing tools for craft beverage

Last time we talked about the importance of craft beverage associations and the [sales] data they report.  Studies like the 50 Fastest Growing Craft Breweries from the Brewers Association help […]

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Self-reported sales data in beverage

The last email reviewing the marketing efforts of the 50 Fastest Growing Craft Breweries raised the question of whether there are comparable lists published for craft wine, spirits and non-alcoholic. […]

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50 Fastest Growing Craft Breweries

Today we’re talking about how successful brands use content to engage and convert their audience.  And what better way to tell that story than to review the content marketing efforts […]

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Email marketing services evaluated

Last time we started a discussion around your brand using email to help drive conversation and sales, including suggestions on storytelling, personalizing your message, tracking and reporting.  Then what’s the […]

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TTB Shutdown: Impact on Craft Beverage

Happy re-opening of the government. After being shut down for 35 days – the longest in U.S. history – the craft beverage industry will be playing catch up for a […]

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