We help your craft beverage business drive traffic, build engagement and capture new sales.
The industry has changed, are you keeping up? If you’re not evolving to meet new drinkers where they are, you may quickly become irrelevant. Want proof? Consolidations and closures plague beverage bellwethers. Category disruptors like hard seltzers and ready-to-drinks (RTDs) have shifted focus away from beer, wine and spirits. And non-alcoholic options are top-of-mind with younger consumers, upending the traditional role of alcohol in social settings. Challenges like these are forcing businesses to reinvent themselves.
The industry has changed, are you keeping up? If you’re not evolving to meet new drinkers where they are, you may quickly become irrelevant. Want proof? Consolidations and closures plague beverage bellwethers. Category disruptors like hard seltzers and ready-to-drinks (RTDs) have shifted focus away from beer, wine and spirits. And non-alcoholic options are top-of-mind with younger consumers, upending the traditional role of alcohol in social settings. Challenges like these are forcing businesses to [constantly] reinvent themselves.
Have you taken steps to survive and thrive in today’s challenging environment?
Have you taken steps to survive and thrive in today’s challenging environment?
Producing a great beverage isn’t enough to drive trial. A mobile-friendly website and a couple social posts a week aren’t enough to build awareness. A welcoming tasting room and approachable staff aren’t enough to retain customers. These are all table stakes for craft producers, and they won’t drive significant new traffic to your business. What’s needed is a deliberate plan to address issues facing the industry head-on. Market Your Craft offers small-to-mid-sized businesses proven solutions to mission-critical challenges.
Time to Expect More from Digital
Multiply your marketing efforts without adding headcount.
Use Artificial Intelligence (AI) to help automate marketing tasks.
Work done now to craft your unique brand story will help Artificial Intelligence (AI) direct new drinkers to your tasting room. We’ve introduced Guides and Workshops to help you gain ranking and visibility in search engines. We’re partnered with industry-leading
Deliver an integrated digital experience that excites.
Use digital media to extend the relationship with your brand online.
Digital touchpoints should add value to the shopping experience without creating additional steps. We’ve connected WordPress and Shopify ecommerce platforms with Toast, Arryved, Clover, Stripe, Amazon, QuickBooks, Zoho and Salesforce. We implemented Talisma CRM for both human and automated/bot customer service. We’ve mapped customer journeys using email service providers like Exact Target, Klaviyo, SendGrid and MailChimp. All in complete compliance with
Enable customer discovery and advocacy online.
Reach new drinkers using more engaging, digital media.
There are simply far too many craft beverage choices to remain loyal to just one. In today’s crowded market, digital media builds awareness and facilitates sales with unmatched scope and scale. We’ve led digital influencer programs for some of the most iconic beverage brands. We introduced digital advertising, discounts and IRCs for national chains and independents using Inmar Intelligence, Neptune Retail Solutions, Vestcom and BYBE. And we’ve participated in some of the biggest collaboration product launches in beverage. Let’s generate online buzz for your brand.
Develop a trade focus within your business.
Support Retailer and Distributor partners to drive sales growth.
Organizations of any size will benefit from strategic, deliberate communications with trade partners. We’ve established the Trade Marketing discipline internally for clients, including staffing, onboarding, promotions, demos, newsletters, data capture and performance reporting via tools like Airtable and Promomash. We introduced Absorb LMS in 8 languages to incentivize Global Sales Associates, plus Adobe Workfront and Extranet for sharing electronic resources. And we’ve managed industry crisis communications during a voluntary product recall. Let’s connect your brand to high-performance retail.
Capture new sales for your brand with sampling.
Sponsorships and retail demos help build brand awareness at scale.
We’ve organized and managed hundreds of sponsorships, festivals, tradeshows and marquee events like The Great American Beer Festival (GABF), Beer Camp Across America, Natural Products Expo West, Seattle Marathon, Comicon and others. Plus we’ve activated retail demos in thousands of store locations for Whole Foods, Target, Total Wine & More, Pavilions, Vons, Ralphs, Sprouts, Albertsons and Independents. All using a mix of internal, contracted or agency Brand Ambassadors and performance tracking and reporting. Let’s put cans and cups in your customers’ hands.
Craft beverage is facing headwinds. Producers don’t always have the tools and internal experience to address digital challenges before losing share to competitors. That’s where we come in.
Market Your Craft can deliver solutions quickly and often more affordably than full-time staff, without the layers of a bigger agency. Invite us to pitch your business and see for yourself.
We provide a shortcut to success with very little onboarding, delivering high performance in a remote or hybrid environment.
Give us a minute, and we’ll give you 4 hours.
Breweries, wineries, distilleries and functional craft beverages engage Market Your Craft on a variety of assignments: from strategy to tactics and everything in-between. Engagements could last a week, a month or even years. We’ve filled interim leadership roles in organizations, helping build Sales and Marketing disciplines from the ground-up. We’ve sourced partnerships and services to catapult business forward. Now we’d like to earn the opportunity to be a resource to you and your team.
How Market Your Craft solves client challenges
Using Artificial Intelligence (AI) to automate social media and content creation
Connecting ecommerce platforms to Amazon, POS and Accounting systems
Mapping customer journeys via email and SMS using Exact Target, Klaviyo and MailChimp
Sponsoring marquee events like The Great American Beer Festival and Natural Products Expo West
Activating retail demos in thousands of store locations for Whole Foods, Target, Total Wine & More and others
Building a Trade Marketing function to improve Distributor and Retailer performance
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What’s one thing we can quickly help your team deliver? On-time and on-budget?
Perhaps you’ve put off connecting your Point-Of-Sale (POS) system to an email service for sending newsletters to customers. Your team has wanted to participate in local events but hasn’t had the bandwidth to start the conversations. You’re wondering how and when is the right time to communicate with Retail accounts or your Distributor Reps. Or you could be both excited and confused about the prospects of Artificial Intelligence (AI) creating content for your social team. Let’s talk about solutions!
Let us know what you need and we’ll cover 4 hours towards the solution.
Simply visit the page below and complete the new project intake form. After we receive your project description we’ll reach out to set up time to discuss within two (2) business days. If together we agree that the project is a fit, we will provide a written estimate of time and expense needed to complete and cover the first four (4) hours.
marketyourcraft.com/solutions
We’re a team of experts with over 20 years navigating the craft beverage industry. That gives us great perspective on what works and what doesn’t. Plus the experience and best practices to back it up. After supporting some of the biggest brands in beer, wine and spirits, we pivoted to provide executives with the guidance and tools needed to propel business forward. One project, one engagement at a time. So chances are good we’re familiar with needs like yours, or we’re in a position to help you connect with others.
