Email remains the most powerful call-to-action channel for beverage producers, thanks to its affordability, personalization options, speed, and high ROI. Half of all emails are opened within three hours and drinkers are generally open to weekly emails, making it an ideal tool for event reminders, release notifications, and time-sensitive promotions. Proper setup is essential: consistent templates, easy opt-ins across all touchpoints, clear calls-to-action, and strong deliverability through DMARC, DKIM, SPF, and mobile-optimized design.
Recommended platforms like Mailchimp and Klaviyo give breweries accessible entry points into automated messaging, segmentation, and behavior-based targeting. When used correctly, email drives measurable customer actions—purchases, reservations, event attendance—and scales effortlessly as your list grows. Email “is not dead”; it’s simply underutilized. With strategic automation and personalization, it can outperform every other digital channel for direct response.
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