Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
National Johnny Appleseed Day celebrates a kindly legend who lived by sage teachings and labored to bring the shade of fruit trees across much of the United States. How ‘bout them apples: highlight the fruit flavor present in your beverage, or consider apple dessert or pastry pairings.
This day was created to help educate people about the benefits of recycling. Cans are everywhere: especially now, consider social and packaging promotion around recycling efforts. Photo by Breakingpic from Pexels
As the Oktoberfest season comes to an end, this day is a great reminder to enjoy the world’s most popular adult beverage. Cheers: again, Oktoberfest will exist in spirit and local gatherings this year, so drinking beer probably isn’t going to be a problem.
The first official date was 1 October 2015, as agreed by the International Coffee Organization and was launched in Milan. This day is also used to promote fair trade coffee and to raise awareness for the plight of the coffee growers. Coffee-inspired: if your craft beer, wine or whiskey has noticeable coffee character, help customers… Read More »Coffee Day
Hot Mulled Cider is a traditional fall and winter drink made by heating cider to almost boiling and adding cinnamon, orange peel, nutmeg, cloves and other spices and then simmering it. Welcome, Fall: alcoholic or non-alcoholic, this is a delicious treat for customers.
