Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
Maize Day is a day set aside for all Americans regardless of ethnicity, naturalized citizens, descendants of the first peoples of the Americas or descendants of immigrants to celebrate the traditional role of corn in these cultures. Discuss: corn as an ingredient in craft beer and spirits and what role it plays in your production… Read More »Maize Day
The Declaration on the Elimination of Violence Against Women issued by the UN General Assembly in 1993, defines violence against women as “any act of gender-based violence that results in, or is likely to result in, physical, sexual or psychological harm or suffering to women, including threats of such acts, coercion or arbitrary deprivation of… Read More »Elimination of Violence Against Women
#SmallBusinessSaturday | American Express founded Small Business Saturday to help businesses with their most pressing need — getting more customers. The day encourages people to shop at small businesses on the Saturday after Thanksgiving. The single day has grown into a powerful movement, and more people are taking part than ever before. #ShopLocal: highlight store… Read More »Small Business Saturday
Long Beach Jerky Co. founded National Craft Jerky Day to honor all the small batch jerky makers. Smoke ‘em if you got ‘em: craft beer or spirits producers could suggest pairings and/or local favorites. Not for everyone, this is just one more example of creating an “event” to help engage your craft beverage customers, especially… Read More »Craft Jerky Day
Cyber Monday is an e-commerce term referring to the Monday following the Thanksgiving weekend. It is the second-biggest shopping day and the busiest day for online sales. The term Cyber Monday was coined in 2005 by Shop.org, the online arm of the National Retail Federation. Capture new sales: if your craft beverage is sold online,… Read More »Cyber Monday
