Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
A mixed drink containing rum, butter, hot water or cider, sweetener and spices (typically cinnamon, nutmeg, and cloves), hot buttered rum is especially favored during the fall and winter months and is sometimes associated with the holiday season. Baby it’s cold outside: share your favorite recipe or cold-weather alternative. Photo by Hasan Albari from Pexels
Just a reminder for businesses to get to know their customers better. On Get to Know Your Customers Day, consider to-go promotions or a free event; guest bartenders (where allowed); or streaming a video/photo montage of customers. Photo by mentatdgt from Pexels
A smooth, cold-fermented and cold-lagered beer brewed with lager yeast. Because of its alcoholic strength, it may include complex flavors and/or lager fruitiness such as berries, grapes and plums (but not banana). Perfect pairing: smoked or grilled red meats, sweet potatoes and creamy desserts. Photo by Helena Lopes from Pexels
An American nuclear engineer, brewer and author, Charlie Papazian founded the Association of Brewers and the American Homebrewers Association as well as the Great American Beer Festival, World Beer Cup and Zymurgy Magazine. He is also said to have created National Pie Day to celebrate his birthday, which has been sponsored by the American Pie… Read More »Charlie Papazian’s Birthday
