Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
January
Charlie Papazian’s Birthday
Market Your Craft 1929 Denver West Drive #1123, Golden, CO, United StatesAn American nuclear engineer, brewer and author, Charlie Papazian founded the Association of Brewers and the American Homebrewers Association as well as the Great American Beer Festival, World Beer Cup… Read More »Charlie Papazian’s Birthday
Beer Can Appreciation Day
Market Your Craft 1929 Denver West Drive #1123, Golden, CO, United StatesCans are used across all craft beverage businesses, from beer to wine to premixed cocktails, kombucha and others. Crushable: share a quick history of canned beverages and current statistics versus… Read More »Beer Can Appreciation Day
Peanut Butter Day
Market Your Craft 1929 Denver West Drive #1123, Golden, CO, United StatesAztecs and Incas are thought to have made a peanut “paste” around 1000 BC but wasn’t widely used until the 20th century. A delicious how-to: share your secret on how… Read More »Peanut Butter Day
Irish Coffee Day
Market Your Craft 1929 Denver West Drive #1123, Golden, CO, United StatesSimply put: the recipe for a delicious, boozy treat: combine 1 cup freshly brewed hot coffee, 1 tablespoon brown sugar, 1.5 ounces Irish whiskey and heavy cream (whipped slightly). Photo… Read More »Irish Coffee Day