Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
A ketogenic, or keto, diet is a high-fat, adequate-protein, low-carbohydrate diet that forces the body to burn fats rather than carbohydrates. Look at your alternatives: there are still plenty of low-carb options available to those following a keto diet, including pure forms of alcohol like whiskey, gin, tequila, rum and vodka. Promote those options where… Read More »Keto Day
It’s estimated there are 800k law enforcement officers serving at the federal, state, local and tribal levels in the United States. Respect: if you have an established track record of recognizing officers, offer tasting room specials for those serving in addition to your normal discounts. Note: out of respect, this is NOT the time to… Read More »Law Enforcement Appreciation Day
As the percentage of cacao increases, your senses recognize more intense chocolate flavor versus sweetness. Any beer brewed with bittersweet chocolate must include a long and vigorous boil time to volatize the oils. Sweet treats: educate your guests on beer, wine or whiskey best practices to achieve chocolate flavor; chocolate pairings. Photo by Pixabay from Pexels
#NationalHotToddyDay | A mixed drink often made with liquor, water and honey and served hot. Did you know: many drinks can be “toddied,” if they are not intended to be served cold. Ingredients: 1 ounce bourbon, 1 tablespoon mild honey, 2 teaspoons fresh lemon juice and 1/4 cup boiling hot water mixed in a 6-ounce… Read More »Hot Toddy Day
#NationalBoochDay | Kombucha is a fermented, sometimes alcoholic, lightly effervescent, sweetened black or green tea drink commonly consumed for its supposed health benefits. Something to consider: many kombucha brands post to this #hashtag, often competing on ingredients and claims/benefits. Take a look at positioning your kombucha as a lifestyle brand, celebrating the day in a… Read More »Booch Day
