Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
#NationalHotChocolateDay | The terms “hot chocolate” and “hot cocoa” are often used interchangeably. Hot chocolate is made from ground chocolate which contains cocoa butter and mixed with warm milk. Why debate: discuss how to achieve chocolate flavor in your craft beverage. Photo by Kristina Paukshtite from Pexels
Just a reminder for businesses to get to know their customers better. On Get to Know Your Customers Day, consider to-go promotions or a free event; guest bartenders (where allowed); or streaming a video/photo montage of customers. Photo by mentatdgt from Pexels
Observed with the assumption that New Year’s Eve was a big night, full of drinking. Not a good idea for any beverage alcohol business to promote this explicitly, but brands can nod to it tastefully. Take it easy: if the tasting room will be open, promote food trucks and creative no-to-low-alcohol pairings, board games and… Read More »Hangover Day
#NationalBloodyMaryDay | A Bloody Mary is a cocktail containing vodka, tomato juice and other spices and flavorings (including Worcestershire sauce, hot sauces, garlic, herbs, horseradish, celery, olives, salt, black pepper, lemon and lime juice and celery salt). Usually consumed in the morning or early afternoon and is popular as a hangover cure. There are a… Read More »Bloody Mary Day
#NewYearsDay | The start of the new year on the Gregorian calendar, first introduced by Pope Gregory XIII in 1582 and used by the British colonies starting in 1751. It’s also the start of the solar calendar year which syncs with the tropical year. Time to celebrate: post holiday hours; suggestions on how to spend… Read More »New Year’s Day
