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Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.

Peach Cobbler Day

Market Your Craft 1929 Denver West Drive #1123, Golden, CO, United States

Cobbler is a dish consisting of a fruit or savory filling poured into a large baking dish and covered with a batter, biscuit, or dumpling before being baked. On Peach Cobbler Day, pair a dry Sauvignon Blanc or Pinot Noir; a fruity Whitbier; or a smoky, woody Bourbon. Photo by Taste of Home

Thomas Jefferson’s Birthday

Market Your Craft 1929 Denver West Drive #1123, Golden, CO, United States

The third U.S. President, Jefferson learned to brew after his presidency. Using locally grown hops and malts purchased from his neighbor—and studying “The Theory and Practice of Brewing,” written by Englishman Michael Combrune in 1804—Jefferson bottled his first batch of beer at his Monticello estate in 1812. On Thomas Jefferson's birthday, consider thematic beer promotions… Read More »Thomas Jefferson’s Birthday

Pecan Day

Market Your Craft 1929 Denver West Drive #1123, Golden, CO, United States

The pecan is a species of hickory native to northern Mexico and the southern United States in the region of the Mississippi River. Did you know: Mexico produces nearly half of the world total. On Pecan Day, consider drink promotions for any pecan-flavored drinks, or pecan pie pairing events. Photo by Nuts.com

Crawfish Day

Market Your Craft 1929 Denver West Drive #1123, Golden, CO, United States

Crayfish are freshwater crustaceans resembling small lobsters. They are also known as crawfish, crawdads, freshwater lobsters, mountain lobsters, mudbugs, or yabbies. They breathe through feather-like gills. On Crawfish Day, pair off-dry Rieslings; Pilsners or IPAs; or perhaps host a Louisiana-themed food truck or crawfish boil. Photo by The Spruce Eats

Haiku Day

Market Your Craft 1929 Denver West Drive #1123, Golden, CO, United States

Haiku is a very short form of Japanese poetry in three phrases or syllables of 5, 7, and 5. On Haiku Day, perhaps feature wine, beer or whiskey haiku submitted by your waitstaff or customers; or feature a local Japanese food truck and beverage pairing event. Note: haiku is an important part of Japanese language… Read More »Haiku Day