Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
Rum is a liquor made by fermenting then distilling sugarcane molasses or sugarcane juice. The distillate, a clear liquid, is usually aged in oak barrels. Most rums are produced in Caribbean and American countries, but also in other sugar producing countries, such as the Philippines and India. Promotions: Rum has a wild history worth sharing… Read More »World Rum Day
The piña colada is a sweet cocktail made with rum, cream of coconut or coconut milk, and pineapple juice, usually served either blended or shaken with ice. It may be garnished with either a pineapple wedge, maraschino cherry, or both. Flavors: the piña colada flavor can be found in many beverages outside the traditional cocktail.… Read More »Piña Colada Day
Rainier Cherry Day recognizes the cherry variety named after Mount Rainier. In 1952, Harry Fogle of Washington State University developed the Rainier cherry by cross-breeding the Bing and Van cherry varieties. The sweet Rainier cherries have a thin skin and a thin creamy-yellow flesh. Flavors: cherry flavor is quite common in alcoholic beverages.
Mojito is a traditional Cuban highball. Traditionally, a mojito is a cocktail that consists of five ingredients: white rum, sugar, lime juice, soda water, and mint. Its combination of sweetness, citrus, and herbaceous mint flavors is intended to complement the rum, and has made the mojito a popular summer drink. Did you know: there are… Read More »Mojito Day
A Michelada is a cerveza preparada made with beer, lime juice, assorted sauces, spices, tomato juice, and chile peppers. It is served in a chilled, salt-rimmed glass. There are numerous variations of this beverage throughout Mexico. Consider: if your tasting room serves food on-site and you have a license that allows for brunch service, thematic,… Read More »Michelada Day
