Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? The Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
On Peanut Butter Cookie Day, consider pairing tasters of your craft beer, wine or whiskey with peanut butter cookies as a promotion; or partner with a local bakery to offer a pre-order, special dessert event.