Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? The Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.


King Gambrinus Day

The birthday of King Gambrinus, patron saint of brewers. According to some legends, Gambrinus learned the art of brewing after trading his soul to the devil in hopes of forgetting the memory of his unobtainable love. For King Gambrinus Day, consider honoring the patron saint with music and beer specials; or discounts for crown-wearing customers. […]