Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? The Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.

Recurring

German Chocolate Cake Day

English-American chocolate maker Samuel German first developed a formulation of dark chocolate serving as the base of this layered cake recipe filled with coconut-pecan frosting. For German Chocolate Cake Day, consider pairingĀ Imperial Stout or raspberry ale; an oaked, dry Chardonnay, Pinot Noir or Cabernet Sauvignon; or a Speyside Scotch. Craft brewers often try to recreate […]