Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? The Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.

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Cosmopolitan Day

A cocktail made with vodka, triple sec, cranberry juice and freshly-squeezed or sweetened lime juice. Time to get fancy: consider alternative base alcohols, including Tequila and Rosé Port. By Esther Konan