Why do actors like George Clooney and Dwayne “The Rock” Johnson have their own tequilas? Perhaps they love a brand and want to help it get to the next level. Or they respect the producer and believe in their story. Or maybe they just want something tasty to share with their friends at parties.
Whatever their motivation, it’s currently en vogue for celebrities to endorse or invest in beverage brands. And why not? Just add a little star power, share with followers and BAM! they’re sold for a cool Billion to a publicly-traded drinks giant.
But what if you’re not [yet] lucky enough to have Matthew McConaughey and his wife Camila riding into the sunset without clothing in an ad for your brand? Or Ryan Reynolds promoting your liquid in one of his famously funny satires of modern drinking culture? How can you compete?
Here’s a hint: starting thinking like an A-Lister! We look at 70+ celebrity-craft beverage pairings to identify promotional tactics of the rich and famous:
| BRAND | CELEBRITY | URL | Theme | Notes |
|---|---|---|---|---|
| 19 Crimes Cali Blend | Snoop Dogg | https://19crimes.com/ | Press Loyalty Product Locator Online Sales | Living Wine label: https://19crimes.com/pages/living-labels Loyalty program: https://19crimes.com/pages/rewards |
| 818 Tequila | Kendall Jenner | https://drink818.com/ | Planet or Cause Image Product Locator Online Sales | Sustainability and transparency of supply chain |
| Atlantucky | Nappy Roots | https://atlantucky.com/ | Founder Social Media Press | |
| Avaline | Cameron Diaz & Katherine Power | https://drinkavaline.com/ | Founder Image Planet or Cause Collaboration Online Sales Product Locator | “Delicious, organically farmed wines full of natural goodness and free from unwanted and undisclosed extras.” Used “Clean” in marketing materials for a while: https://www.sfchronicle.com/wine/article/Cameron-Diaz-s-new-clean-wine-Avaline-meets-15414046.php |
| Aviation Gin | Ryan Reynolds | https://www.aviationgin.com/ | Purchased Personality Video Sampling Social Media Merchandise Product Locator | Personality, tongue-in-cheek Video content, spoofs |
| Bespoken Spirits Straight Bourbon Whiskey | Derek Jeter | https://www.bespokenspirits.com/ | Name Only Product Locator Online Sales | Great social media presence, none of which feature Jeter Speed up aging process Jeter is investor |
| Betty Buzz Premium Drink Mixers | Blake Lively | https://bettybuzz.com/ | Founder Involved Merchandise | “Real, uncomplicated drinks.” Good social media presence |
| Bev | Halle Berry | https://drinkbev.com | Women Press Video Product Locator | Made by women |
| Black Irish White Chocolate | Mariah Carey | Break-Up | Can’t find any website or social media presence, just retailers | |
| Blackened Whiskey | Metallica | https://blackenedwhiskey.com/ | Founder Involved Story Merchandise Product Locator Online Sales | Outdated website Live blending sessions on social media Band uses music during the aging process Blackened X Rabbit Hole collaboration, Masters of Whiskey series: https://blackenedwhiskey.com/our-whiskeys/blackened-x-rabbit-hole/ |
| Blue Chair Bay Pineapple Rum Cream | Kenny Chesney | https://bluechairbayrum.com/rums/pineapple-rum-cream | Founder Social Media Lifestyle Merchandise Product Locator Online Sales | Kenny Chesney is very active on the social channels No story about him on the website |
| Born and Bred Small Batch Potato Vodka | Channing Tatum | https://bornandbred.com/craftvodka | Merchandise Online Sales | Merchandise bundles: https://www.giftagram.com/gift/5784/Born-and-Bred-American-Legends-Gift-Box Outdated social media presence |
| Broken Skull | Steve Austin | https://brokenskullbeer.com/home/ | Merchandise Product Locator Social Media Lifestyle | Brewed by El Segundo Brewing |
| Brown Sugar Bourbon | Jamie Foxx | https://brownsugarbourbon.com/ | Break-Up | Outdated website Socials are no longer active, appears to have been discontinued |
| Bumbu XO Rum Funeral Limited Edition | Lil Wayne | https://bumbu.sovereignbrands.com/bumbu-xo/ | Legal Break-Up Social Media Merchandise | Great social media Lawsuit filed in 2023: https://rumraiders.com/article/lawsuit-filed-bumbu-rum/ Lil Wayne doesn’t appear to have an active relationship with the brand |
| Cacti Seltzer | Travis Scott | Break-Up Legal | Discontinued in 2021 after Houston concert incident: https://en.wikipedia.org/wiki/Astroworld_Festival_crowd_crush | |
| Calirosa Tequila | Adam Levine and Behati Prinsloo | https://calirosatequila.com/ | Founder Image Collaboration Product Locator Online Sales | Accidentally created when the Real family received red wine barrels instead of whiskey barrels to age the tequila Beautiful women in photos |
| Casa Azul Tequila Soda | Travis Kelce | https://casaazulsoda.com | Product Locator Image Online Sales | Shopify Cart Checkout and Get Stocked Delivery No mention of Travis Kelce on the website Good product locator Travis is a partner and investor Travis and Taylor Swift are in social posts |
| Casamigos Tequila | George Clooney | https://www.casamigos.com/en-us | Founder Purchased Sampling Product Locator Online Sales Collaboration | Product locator, Drizly, ReserveBar, GoPuff “It was never intended to be released to the public.” House Of Friends events series and tagging |
| Champagne Telmont | Leonardo DiCaprio | https://us.champagne-telmont.com | Press Sampling Planet or Cause Online Sales | Investor |
| Cincoro Tequila | Michael Jordan | https://www.cincoro.com/ | Founder Collaboration | 5 NBA players over dinner Solid social media presence |
| Ciroc Vodka | Diddy | https://www.ciroc.com/ | Break-Up Legal Lifestyle | Outdated events on site No mention of Diddy Diddy has legal issues: https://www.rollingstone.com/music/music-features/sean-diddy-combs-controversies-timeline-1234889043/ No longer working with the brand: https://variety.com/2024/music/news/sean-diddy-combs-diageo-resolve-legal-dispute-1235873712/ |
| Código 1530 Tequila Reposado | George Strait | https://codigo1530.com/en-us/products/codigo-1530-reposado-tequila/ | Founder Purchased Merchandise Online Sales Product Locator | Good social media presence |
| Conjure Cognac | Ludacris | https://conjurecognac.com/ | Break-Up | Website doesn’t reference Ludacris Discontinued |
| Contraluz Cristalino Mezcal | Maluma | https://mezcalcontraluz.com | Press Video Online Sales | Active on social media Press release Video |
| Coteaux Varios en Provence | George and Amal Clooney | https://www.vinsdeprovence.com | Image Press | Press release, but outdated press section of the website |
| D’USSE Cognac | Jay-Z | https://www.dusse.com/ | Founder Legal Break-Up Lifestyle | “Reinvigorate the Cognac category” Parties and celebrity endorsements, product placements |
| Danny DeVito’s Premium Limoncello | Danny DeVito | Break-Up | No longer working with the brand https://www.today.com/popculture/devitos-drunken-night-clooney-led-doomed-booze-business-1c9380225 | |
| Delola Bottled Cocktails | Jennifer Lopez | https://delolalife.com/ | Founder Press Lifestyle Online Sales Product Locator | |
| Dos Hombres Espadin Mezcal | Bryan Cranston and Aaron Paul | https://www.doshombres.com/ | Founder Collaboration Social Media Merchandise Online Sales | Large social media promotion with the two founders |
| Effen Vodka | 50 Cent | https://www.effenvodka.com/ | Break-Up Legal | Leaning into LGBTQI+ and #Outfest Allies in Arts No longer with the brand, sold minority stake for $60M: https://www.vibe.com/music/music-news/50-cent-ends-partnership-with-effen-vodka-60-million-526600/ |
| Eight Lager | Troy Aikman | https://eightbeer.com/ | Press Sampling Planet or Cause Social Media Founder Online Sales Product Locator | |
| Faith American | Kelsey Grammer | https://www.faithamericanbrewingcompany.com/ | Founder Break-Up | |
| Glow | Kylie Jenner | https://drinkglow.com | Image Social Media Online Sales | Social media posts Listed on website as ambassador Also lists Dak Prescott |
| Haig Club | David Beckham | https://www.haigclub.com/ | Break-Up | Website was down Beckham ended the relationship with Diageo in 2023 |
| Hampton Water | Jon Bon Jovi | https://hamptonwaterwine.com/ | Founder Lifestyle Merchandise Product Locator | Intimate concerts featuring wine: https://www.youtube.com/watch?v=UBmEq4k5RMI Raising awareness for the fight against COVID-19. Commercialized a lifestyle Recipes and lifestyle photography on social channels |
| Heaven’s Door Whiskey | Bob Dylan | https://www.heavensdoor.com/ | Story Personality Merchandise Online Sales | “uncompromising passion and restless spirit of Bob Dylan.” Welded iron gates from his studio, Black Buffalo Ironworks Writer, painter, poet, musician, sculptor |
| Indoggo Gin | Snoop Dogg | https://indoggogin.com/ | Break-Up | Website is down, social channels are down Brand appears to be discontinued |
| Invivo X | Sarah Jessica Parker | https://invivoxsjp.com/ | Founder Involved Product Locator Online Sales | Blending sessions, behind-the-scenes |
| Jaja Reposado Tequila | The Chainsmokers | https://www.jajatequila.com/ | Personality Merchandise Online Sales Product Locator | Put the fun back into tequila Social channel is very thematic with fun posts |
| King St. Vodka | Kate Hudson | https://kingstvodka.com/ | Founder Women Online Sales Product Locator | Founded by women Outdated website Recipes/usage photos/videos on social channels |
| Lemon Perfect | Beyoncé | https://lemonperfect.com | Press Image Product Locator Loyalty Collaboration Online Sales | Very little social media presence Good press releases |
| Lobos 1707 Reposado Tequila | LeBron James | https://www.lobos1707.com/ | Sampling Collaboration Social Media Merchandise Online Sales Product Locator | Wolf pack Billboard effect on Instagram was clever Huge sampling effort, sponsored Sphere in Vegas Very active social media channels |
| Maison No. 9 | Post Malone | https://maison9wine.com/ | Founder Lifestyle Merchandise Online Sales Product Locator | Love for Mediterranean lifestyle and Rosé Also partnered with Raising Cane’s: https://www.nrn.com/top-500-restaurants/raising-cane-s-teams-again-singer-post-malone-cowboys-restaurant |
| Mercer + Prince Canadian Whisky | A$AP Rocky | https://www.mercerandprince.com/products/mercer-prince-by-a-ap-rocky | Founder Image Product Loctor Online Sales | Photo on the website Good social media presence |
| Michael Waltrip Brewing | Michael Waltrip | https://michaelwaltripbrewing.com/ | Founder Merchandise Social Media Image Video Online Sales | |
| Miraval | Angelina Jolie & Brad Pitt | https://www.miraval.com/ | Break-Up Collaboration Sampling Legal | Part of a messy breakup battle: https://economictimes.indiatimes.com/news/international/us/heres-how-brad-pitt-won-the-recent-legal-battle-with-angelina-jolie-regarding-chateau-miraval-winery/articleshow/107569841.cms?from=mdr Website no longer credits Jolie for her work Subtle promotion of the brand, perhaps because of the legal issues resolving only recently |
| Olipop | Camila Cabello | https://drinkolipop.com | Product Locator Press Collaboration Online Sales | Extensive store locator No mention of Camila on the website She’s an investor Major, nationwide ad campaign JohnnyDrinks collaboration A couple social posts with Camila Dream job contest Actively seeking investment Press releases |
| Onda Sparkling Tequila Seltzers | Shay Mitchell | https://drinkonda.com/ | Founder Online Sales Product Locator | Serious social media promotion |
| Pantalones Tequila | Matthew and Camila McConaughey | https://pantalonestequila.com/ | Video Shock Planet or Cause Sampling Social Media Online Sales | Don’t take yourself (or your product) so seriously Shock commercial: https://www.youtube.com/watch?v=yOlO99Y1eYQ Jimmy Fallon skit: https://youtu.be/x48Lsz3qmXA 1% For The Planet Good social media presence, leverages huge viewership, not many posts |
| Proper No. Twelve Irish Whiskey | Connor McGregor | https://properwhiskey.com/ | Founder Merchandise Social Media Online Sales Product Locator | Merchandise Serious social media promotion |
| Próspero Tequila | Rita Ora | https://www.prosperotequila.com/ | Founder Women Sampling Merchandise Online Sales Product Locator | 30-year woman distiller, fierce support of women’s initiatives Product placement in gift bag at Emmys 2021 |
| Santo Mezquila | Sammy Hagar and Guy Fieri | https://www.santospirits.com/ | Founder Personality Collaboration Merchandise Online Sales Product Locator | No mention of Adam Levine in the About Us story No additives Music tone to the content Online ordering via https://www.accelpay.io/?campaign=notice-rollout&referrer=accelpay.santoanejo.com |
| Sauza 901 Tequila | Justin Timberlake | https://www.sauzatequila.com/ | Break-Up | Not currently working with the brand https://time.com/3846615/justin-timberlake-sauza-901-tequila-commercial/ |
| SelvaRey Rum | Bruno Mars | https://selvarey.com/ | Founder Lifestyle Online Sales Product Locator | Website is broken Social channels feature vintage-looking print ads, recipes |
| Skinnygirl | Bethenny Frankel | https://www.skinnygirlcocktails.com/ | Founder Purchased Planet or Cause Online Sales Product Locator | Purchased by Beam in 2011 Low calorie wines and cocktails, naturally sweetened |
| Smithworks Vodka | Blake Shelton | https://www.smithworksvodka.com/ | Break-Up | Website isn’t working Discontinued in 2023 |
| Sprinter | Kylie Jenner | https://drinksprinter.com/ | Founder Image Social Media Product Locator | Store locator doesn’t work 24k followers in a week with teaser social presence Beverage expert Chandra Richter, 20 years experience, PhD in molecular biology Nationwide launch March 21 |
| Ten to One Caribbean Dark Rum | Ciarra | https://www.tentoonerum.com/dark-rum/ | Image Product Locator Online Sales | Very few references to Ciara on the social channels |
| Teremana Tequila | Dwayne “The Rock” Johnson | https://teremana.com/ | Founder Sampling Planet or Cause Merchandise Product Locator Online Sales | Outdated website “Brand that brings people together.” Spirit of the Earth Pop up holiday house: https://holidayhouse.teremana.com/ |
| Tesla Tequila Limited Edition Set | Elon Musk | https://rancholiquoronline.com/tesla-tequila-anejo/ | Founder Press | No social media presence Huge price tag, now only available to collectors April Fool’s Joke in 2020 for $250 each |
| Treo | Jason Derulo | https://drinktreo.com | Press Image Social Media Product Locator Online Sales | Page on the website Heavy presence on social media Co-owner Press releases timed to support one of his latest singles |
| VDKA 6100 | Robert De Niro | https://vdka6100.com/ | Press | No obvious promotion for the brand |
| Villa One | Nick Jonas | https://villaonetequila.com/ | Founder Sampling Merchandise Online Sales | Cross-promote 2023 tour |
| Virginia Black American Whiskey | Drake | https://virginiablackwhiskey.com/ | Sampling Image | Premium imagery, musical references “Drake Night” tshirt giveaway Global Ambassador to the Toronto Raptors |
| Voli 305 Vodka | Pitbull | https://voli305vodkashop.com/ | Sampling Personality Lifestyle Online Sales | “Add some Miami in your drink.” First US Vodka brand owned and operated by first generation Cuban Americans. High-quality social images and video Featured at Pitbull concerts |
| Wade Cellars | Dwayne Wade | https://www.dwadecellars.com/ | Founder Press Product Locator Involved Online Sales | |
| WESAKE Junmai Ginjo | Brooklyn Peltz Beckham | https://wesake.co/products/wesake | Image Product Locator Online Sales | Good social media presence and celebrities |
| WhistlePig PiggyBack Rye | Brothers Osborne | https://www.whistlepigwhiskey.com/product/piggyback-legends-series-the-brothers-osborne | Name Only Product Locator Online Sales | https://www.brothersosborne.com/blogs/news/whistlepig-whiskey-piggyback-legends-series-brothers-osborne-barrel Very little promotion |
| Wild Turkey Longbranch Bourbon | Matthew McConaughey | https://www.longbranchbourbon.com/ | Online Sales | Kentucky meets Texas “What if” Longbranch is an extension of the hand or an invitation for friends to become family. Where to buy: Drizly, Minibar, Reserve Bar, Instacart |
| Z. Alexander Brown Uncaged Wines | Zach Brown | https://zalexanderbrown.com/product/cabernet-sauvignon/ | Name Only Product Locator Online Sales | “His lifelong connection to the land and passion for bringing music, food, and people together was a natural path to wine.” Very active social channels, very few posts from Zac Brown |