Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
First recognized by the United Nations in 1974, World Environment Day encourages awareness and action for the protection of our environment, including marine pollution, human overpopulation, global warming, sustainable consumption and wildlife crime. Consider discounts for patrons that share your approach to the environment, i.e. cyclists, reusable or biodegradable packaging/containers, rideshares or public transportation.
Moonshine was originally a slang term for high-proof, distilled spirits produced without government authorization. Moonshine Day celebrates the historical roots, legend and lore leading to the modern-day, legal distilling business. Consider promotions, special drinks or themed events if you offer a commercial whiskey labeled as “moonshine.”
On Best Friends Day, consider promoting drink specials for bringing your best friend to your favorite tasting room; or a social contest asking fans/followers to submit a photo of best friends enjoying your beer, wine or whiskey.
Originally designated as a day for runners to reaffirm their passion for running, National Running Day is also a good day for beginners to get started. If your business has a natural connection to running, consider drink promotions or a thematic event to celebrate the running community. Craft brewers can also offer low-calorie, flavorful options… Read More »Running Day
“Name your poison” is a stereotypical phrase used by bartenders to ask a patron what they would like to drink. On Name Your Poison Day, let bartenders have fun with it, dressing up in costumes of different eras to further draw attention to the bartender’s role in this social setting.
An Italian red wine grape known to produce slightly sparkling wines designed to be drunk young. Did you know: during the 1970s and 1980s sweet Lambrusco was the biggest selling import wine in the U.S.
